Target Audience
Description of Target Audience
Primary audience is adults ages 18-30. Most will be students. Access to the site will be split between mobile devices and laptops. A secondary audience will be anyone interested in weather
Persona
Persona 1:
Name: Angela Barrios
Ocupation: Student at BYU-Idaho
Age: 28
Interets: Hiking, latin dancing and Muay-Thay.
Persona 2:
Name: Paul Jensen
Ocupation: Real Estate Agent
Interets: Taking pictures, baseball and swimming.
Scenarios
- A mom is picking her children outfits for the day.
- The contractor is checking the weather website the day before in order to know if they will be able to work.
- A student is deciding if he's gonna take a girl out on a hike for their date
- Carolina just got married and is trying to start therapy and she is watching the weather website in order to decide if she can just walk to the health center or take the car and save some money.
- Jennifer and Grant are checking the weather website in order to plan their engagement pictures, the want snow it to snow for their pictures.